Tunisias Medical Tourism Sector

Tunisias Medical Tourism Sector The map of the world is in phase of being redrawn, according to the surgical specialties and the fields of intervention: plastic surgery, eyes and dental in Tunisia, treatment of the skin diseases in Turkey, organ transplant, in particular renal and transplant of the liver in Thailand, surgery of eyelids in the Panama, the in vitro fertilization in Spain à ¢Ã¢â€š ¬Ã‚ ¦ The competition begins to rage among destinations which invest in infrastructures, regulations and communication. All demand a part of a very juicy cake. Professionals of health and tourism, as well as all the strategic studies agree with considering the potential of this new crenel as enormous. Tourism, the transverse character of which in all other activities be it economic, ecological, agricultural, cultural, social etc, cannot make any more the dead end on the principles governing its own development and has to show in the next years of innovation and imagination to answer a request which has become increasing. For Africa generally and Tunisia in particular, tourism constitutes a crucial control lever to contribute to impulse the development. In Tunisia the quality of training in health and in tourism as well as its adjacent broadcasting countries can establish a competitive advantage at the level of medical tourism. Being a growing niche these last years, medical tourism in Tunisia is widely becoming within the reach of potential applicants. Strong of its entry to the zone of the free exchange with Europe at the beginning of this year, Tunisia is positioned as a partner of choice. A wide program is established to make of the country a pole of quality and future in terms of export of health services. However this commitment is conditioned by the integration and the raising awareness of the various stakeholders in such adequate steps.It is of this fact that most of the persons in charge and the actors operating in the tourist sector have to meet around a real consensus on the concept of medical tourism, and launch the challenge in front of an open to criticism present and a more or less desirable and optimistic future. The various stakeholders of the Tunisian tourist system establish then a relevant space of reflections and exchanges towards the development of medical tourism, these are main thin gs of concern by the optimal management, the health, the integration of the population, the promotion, the competitiveness, the quality and the durability and this can raise only decisions and fixed approaches collectively on the basis of the forward-looking reflections generating the best scenarios which can lead to improve medical tourism in Tunisia. Even if the concept of medical tourism was not as well important as it is it today, the current situation allowed to report the necessity of better promoting it and of organizing it to reach the objectives assigned by the project of development of the tourist sector and that of the health, and so we are engaged in this research work which concerns at the same time, the present and the future to explain and understand the realities which allow to support the potential evolutions to reach a sustainable development. This work tries to emphasize a solution of the dilemma to maintain the development and the decision-making support by analyzing the change of the attitudes of the stakeholders implied in the tourist system and that of the health in Tunisia. 1. Current status of tourism sector in Tunisia and Methodology 1.1. Tourism in Tunisia: inventories of fixtures The tourist sector plays a leading role in the economic development of Tunisia, considering its important contribution for the growth of the Gross domestic product (In 2009 it contributed to 7 % of the GDP  [1]  (Gross Domestic Product) and 20 % of receipts in currencies, in the equilibrium of the balance of payments, in the polarization of any kinds of the investments, besides the job creation and the energization of the economic activity generally. This sector knows a continuous development and carried out a qualitative jump at every level, thanks to the multiple assets which the Tunisian tourist product has and which make of Tunisia a privileged tourist destination. The geographical setting of Tunisia, which opens on two banks of the Mediterranean Sea, the wealth and the variety of its cultural and natural heritage and its profound acquired experience on tourism, have made of our country a general-purpose tourist destination. The development which the tourist sector has known in Tunisia is reflected through the increasing rise of the number of the tourists who reached approximately 7 million tourists in 2008, (+ 4.4 % with regard to 2007)  [2]  . Within the framework of the IXth plan, the strategic orientations turned around four axes: The diversification and the enrichment of the tourist product and the location on the promising markets; The improvement of the quality of the services; The upgrade of the infrastructure and the maintenance of the tourist environment; The consolidation of the role of the private sector in the tourism. 1.2. Medical tourism in Tunisia: Tunisia made a commitment in the continuous improvement and development of the strategic sectors to be known; the education, the health and the tourism. Indeed the health and the services which are connected to it are considered as a promising crenel and an important engine of the economic and social development. For some years Tunisia lives a dynamics of growth in this domain which smoothed it among leader countries on an international scale. So much so, it occupies the second position in the field of the tourism of health after South Africa according to the African scale and the second world destination in thalassotherapy after France. In the light of the study carried out by the French Agency of development (AFD) in 2005 on the exports of health services of developing countries, we notice that Tunisia is very competitive on the subject. The study has henceforth highlighted a strong potential in the field of medical tourism which can have more questionable performances in the future. The recent study of the World Bank on the world integration of Tunisia: a new generation of reforms for boosting growth and employment on 2008, confirms this performance by identifying medical tourism as one of the emergent crenellations. In fact not enough reliable and detailed statistics exist on the subject. The statistics which exist show that in 2007 more than 100000 foreign patients of diverse nationalities visit Tunisia for health care against 42000 in 2003 number of well-kept Tunisians abroad is crossed the 1.152 in 1987 to reach 180 persons in 2006. 24 % of the turnover of the private hospitals deprived results from the export of health services with foreign patients. The Libyan clientele is dominant, that is 80 % of the well-kept foreign patients, whereas the European patients constitute 11 % as well in number as in turnover. This European demand can be the object of a remarkable development in the years which come with the ageing of the population in Europe and the mobilization of the tourists with the aim of treatment, care or other similar services. The most mobile of them are the Italians (68 %) and the Germans (63 %). The exploration of the market of medical tourism brings to light four big demands for Tunisia, as such: The inter-Arabic and the mediterrean market: the importance and the regularity of the flows of Arabic patients coming from nearby countries particularly Libya drove numerous clinical Tunisian to organize an offer of services specialized for this clientele. The qualitative advantage of Tunisia could be widened in the other local markets, in particular Algeria, which constitutes approximately 3 % in foreign number of patients and in figure of business exported of private hospitals deprived. Also, the other adjacent African markets present a potential which begins to be exploited. Henceforth, some private hospitals of Tunisia signed agreements with Mauritanian institutions. The presence of the African Development Bank also contributes to improve the fame of the private hospitals Tunisians and to attract a new African clientele. A niche to develop the tourists and the European expatriates: the market of the care to the European tourists is difficult to estimate. Indeed, the number of patients in private hospitals seems very low compared with the flow of 2,8 million European tourists. Nevertheless, the medical tourism of the European represents a strategic stake for the improvement of the medical and technical level and for the fame and the reputation on the international plan. It also constitutes an important factor for the development of the paramedical tourism and the well-being, such as thalassotherapy, massages, etc. This method implies that the researcher case-studies his data. The work of analysis is made as one goes along, important parts of this analysis matching the data collection (HOURS Becker, 1958 quoted by [Aktouf1992], p197). Now, it is not the approach which we followed because we became a researcher on a well-determined subject (the project of development of the medical tourism in Tunisia). Nevertheless, we shall use the techniques of the participating observation namely: the daily observation accompanied with notes taking, with collection of archives and with retrieval systems (Fortin1988). The participation entails inevitably relations of nearness, even an intimacy with the actors of a given ground. The observation constitutes in its part a natural activity of every participant. But in its most rigorous academic meaning of a word, it is supposed to lean on a remote stake objectivized by these same human relations. 3.2. The active and semi-directive with no leading questions interview: This technique could be interesting for the implication of the researcher which it proposes. According to Alex Mucchielli  [3]  : the maintenance is opened and centered, it rests not on the reactions of the interviewee to precise questions but on the expression free of its ideas on a given subject (à ¢Ã¢â€š ¬Ã‚ ¦) .In this technique, the interviewer does not ask questions but contents with following the progress of the thought of his interlocutor. He presents syntheses regularly, but he is active at most. 3.3. The Mactor Method: crucial control lever of the strategic prospective. The theory of actors games supplies a set of tools of rather vast analysis but to the applications limited by the mathematical constraints and the often restrictive hypotheses. The method MACTOR (Method of Actors, Tactics Objectives and Recommendations) propose an approach of analysis of the game set of the actors and some simple tools which allow to take into account the wealth and the complexity of the information to be treated, by supplying the analyst with the intermediate results which enlighten him on certain dimensions of the problem.

Essay --

Romanticism is a type of literature that focuses on the author’s imagination. Many authors have helped define the Romantic genre of literature with one of a kind archetypes and elements that can be perfectly executed by one of a kind authors. Romanticism brings peoples imagination and dreams to life for all others to read and appreciate. There have been countless authors who have devoted their entire careers to writing literature that has defined this genre. Mary Shelley is one author that has written a story that has made a lasting impact through generations. Her story Frankenstein has been an important cornerstone in Romantic literature ever since it was written. The story contains many Romantic elements that are defined uniquely such as childhood, nature, and a story about the individual. This story has a big stress on childhood from the very beginning. The novel Frankenstein begins with the protagonist Victor Frankenstein as a child. During the first few chapters the novel discusses the events in his childhood such as his family adopting Elizabeth and shows how his studies as a child shape the person he was to become. â€Å"Elizabeth was of a calmer and more concentrated disposition† (Shelley). Frankenstein uses lines like this one throughout the first few chapters to foreshadow to the reader the type of people that the characters were destined to be from childhood. This shows the innocent and everlasting kindness and gentleness of Elizabeth, the craving for knowledge that powered Victor, and the loyalty of Henry. For the reader, being able to read how the characters begin the story as young children that grow into adults as you read the story, helps builds a strong emotional relationship between the characters and reader. Besides... ...uld contain a huge void that would be hard for someone else to fill. Shelley is one of the authors that mastered the Romantic genre in a way that nobody else can execute. She showed that writing Romantic literature was something entertaining to the audience. She gave people stories that could take them away from their normal daily lives and put them in a fantasyland that was extravagantly laid out for the reader. She made characters that the reader were able to connect too emotionally and care for, making them want to read more. Shelley showed her mastery in Frankenstein with helping the reader connect through childhood, create a landscape with nature, and keeping suspense by only letting the reader know what was going on from the individual, and not giving away too much information. She was a one of a kind author whose impact on literature will never be forgotten.

Marketing Plan Essay

Introduction Marketing plan plays a key role in business management. The essay would explain and cover what is a marketing plan, its role and nature, structure of marketing plan, the relationship between a marketing plan and a business plan, the uses of marketing plan, elements of marketing plan, the purpose of each element, the links between marketing plan elements and their independence, the misconception between marketing plans and the conclusion. The role and Nature of Marketing Plan The role of marketing plan is to clarify the key marketing element in a business and it plans the objectives, directions and activities of the business and employees. Marketing plan broadens the perspective which is outlined in a business plan. The role of marketing plan is to focus on four issues, i.e. promotion, price, product and the place. A marketing plan has its nature. It is a written document that states the key actions to achieve the marketing objectives. The marketing plan covers a period of one to five years. It can be part of the entire business plan. A Marketing plan which has no strategic foundation is not that effective. The importance of this is to specify the plan from the general objectives to single action plan of one marketing program (Fifield, 2007). The formal marketing plan is very critical as it provides an unambiguous reference point for the activities to be performed in the planning period. The benefit of these plans is in the planning activity itself. This process gives a unique opportunity and focused discussions between the persons involved. The marketing plan and the associated discussions then provides an agreed plan for the subsequent management activities including those not described in the plan itself. A classic marketing plan appears in the form of budgets. Since they are quantified, they are very essential (Ferrell, 2008). Therefore, they  represent the projection of actions and the expected results. The main role of marketing budgets is to put together all costs and revenues which were involved in marketing into a single comprehensive document. Marketing plan is used to monitor the performance in practice. A marketing plan should start with a brief summary of the recommendations and the main goals. This summary helps the senior management to get the major thrust. The table of contents then follows and it outlines the plan and the supporting rationale and operational detail follows the executive summary (Luther, 2011). Discussion of what is a marketing plan? What is the relationship between a marketing plan and a business plan? What are marketing plans used for? A marketing plan can be defined as a business document which is written with the aim of describing the market position of the business and its marketing strategy for a given time in the marketing plan. The marketing plan describes the advertising efforts for the coming years, and it includes a statement of the situation of marketing, the discussions of markets targeted, the position of the company and the description of plans which intend to be used to reach marketing goals (McDonald, 2007). The relationship between marketing plan and business plans Business plan are written so as to prove the value and feasibility of new ideas of the business. A business plan is drafted when opening a new business and the plan should be reviewed and adjusted especially when the operations have expanded or diversified. The business objectives and the strategy of value creation are included in the business plan (Jain, 2009). The business plan also provides a wide overview of the business like, operations, information of staff, marketing, location and financial aspects. Sometimes, business plan is used as a financial tool where it provides the lenders with the necessary information if the business is viable, financially stable and able to repay. Business plan does not only help in developing competitive strategies, but also it determines if the business activity matches the forecasted plans (Burrow, 2012). In marketing plans, it analyzes the potential customers of the products and explains what motivates them to buying. This enables the organization to fine tune their products or services to attract and keep customers. Then marketing plan also includes the nature of the competition, market size, potential price and the  potential strategies for reaching the customers. Market plan identifies price points, competition and target markets. It tries to explain how the organization attracts customers through trade show participation, advertisements and new referrals. It also explains how the business will overcome the competitive problems from other businesses (Pride, 2012). Uses of marketing plans The market plan can be very important when introducing a new product or service or even a line of new products. These plans should have details that will ensure the product would be successful in the market and to the intended customers. The company should write a market plan for each new services or products since each product needs a different approach to sell it (Jain, 2009). The market plans can also be drafted when a certain company has a plan to seek gestures from new market. For instance, a company in a particular state and planning to move into another state and compete with another market may need ways on how to market their services and products in the new location. Therefore, the market plan is written before the company is migrated (McDonald, 2007). Market plan is set to help the business set and achieve their goals. This plan includes information of the products offered in the company and how they will help the company achieve its goals. A market plan is also set to direct, establish, and coordinate a company’s sales. First the market plan defines the purpose of the specific plan, which is then followed by specific and clear directions of putting the plans in place (Ferrell, 2008). The other plan tries to explain and coordinate the methods for marketing task. Structure of Marketing Plan The structure of business plan can be designed in different ways. The plan can be a few thought scrawled on a bar napkin or it can be a high PowerPoint show. The most commonly used structure is the AOSTC format. This format stands for analysis, objective, tactics, and control. All these sections act differently in an organization (Fifield, 2007). Analysis- this section deals with the situation of the company at the time the plan is drafted. It is made of two subsections which are external audit and internal audit. The internal audit handles and talks more about the situation and what goes on in the company that affects marketing, like sales history, budgets and  structure. On the other hand, external audit focuses on the outside environment in response to its effect on the plan. The outside considerations include competition, opportunities industry news and events (Luther, 2001). The other is the strategies and Tactics- it is used to outline the ways of achieving the objectives one by one. The strategies deal with the big picture and tactics handles the details. For instance, increase internet presence is usually a strategy. Establishing a face book page or a web page presence would be tactics in that strategy (McDonald, 2007). For good strategies and tactic, they take in account both analysis and objectives sections of the plan. Control- this is how you measure progress in the achievement of the objective. This section is controlled by the timed and measurable nature of the set objectives. The control process is made up of key benchmarks, which set sub goals to rate the progress towards the objective. For instance, 12 percent sale increase in six months objective should be analyzed on monthly bases. If the progress states that the sales have increased by 2 percent in a month, which means the company is on the right track for goals accomplishment. Fall in sales means that the strategies and tactics should be reviewed (Ferrell, 2008). Elements of Marketing Plan The elements of a marketing plan are a rough guide of documents of plans to be done and why it should be done. For a market plan to be good it should contain the following: Defining what to achieve- goals should be set to provide an overarching statement on what to achieve. Some of the goals are: raising awareness of the school, increasing the products in the business and introducing new products or services in the business. One should also know there objectives. The objectives should be SMART i.e. specific, measurable, achievable, realistic, and timed (Luther, 2011). Situation analysis- this is a very good idea to analyze the current situation and the outlook in terms ways which will influence the strategies and plan. Then one should know the strategies to use. The strategies usually describe how the objectives are achieved. This plan should contain ways which tries to address elements addressed by the SWOT analysis (McDonald, 2007). Segmentation- at this section, one should underst and the segments and love what is been offered and why. If one doesn’t love it, then they are not ready to build and manage  a marketing plan and they should go back and find what to offer and a set of markets. In this section, one documents with much details from segments one is targeting. Who are the groups, their characteristics and on how to identify them (Luther, 2011). Competitive Alternatives- this is a drafted list of the alternative of the products the customers would consider from the ones been offered. This section helps one to articulate what differentiates the products one is offering from the others in the same field. They are usually micro and not detailed features (Jain, 2009). Differentiated points of value- for this section, you should ask yourself the top 3 or 4 differentiators which you are offering and it differs from the other. This should not be about the features or technology. It includes services like delivery options, pricing, ease of use, and time to value among others. Messaging and positioning is another which involves working on the previous segments. It creates a lot of messages for the sections. In this segment, you should create not more than 3 or 4 messages that cross your main points (Pride, 2012). Marketing goals and measures- this is about the goals one has for the marketing plan. This section is set for marketing goals in a period covered in the marketing plan. The objectives states were one need to be. For an objective to be effective, it must be specific and detailed. Many of the companies use the term SMART to define a well defined objective. This term in objectivity means smart, measurable, achievable, realistic and timed. One should also ask about the metrics they would use which are related with the drafted goals. For, instance one can decide that the increase of the customer by a certain percentage is the main goal. This acquisition can be tied by visiting product signups, blog signups emails, abandon rates and many others (Fifield , 2007). Tactical plan, owners, budget- this are the plans which are used to implement the strategies. The plans should be detailed sufficiently to allocate, budget, resource, and to monitor progress. They should have timeframes and also allocate responsibilities. In regard to the above goals and measures, this is where you set the marketing plans so that they can drive those results and the cost which are related to those tactics. This tactics are divided into discreet items of work and assigned to an owner. And lastly is the timeline which needs to be broken down into plotted on timeline and work items hence they can be tracked on a regular basis (McDonald, 2007). Links between  Marketing Plan Elements Clearly discussion of links and/or independence between marketing plan elements The marketing plans elements can be linked through its objectives and goals. The objective and goals of the marketing plan should be SWOT (Strengths, weakness, opportunities and threats). Strengths- when listing the marketing plan, you should list the main strengths of that company and products/services. This section should not only include the strong holds of your business or products but also its profit margins, similar strengths and the successful current marketing campaign. These strengths are only related to your business only because they are internal factors (Jain, 2009). Weaknesses- for this section, the weakness of the business and products/services should be listed. The plan includes the areas that you feel need improvement in the business or the challenges which are limiting the expansions of the business. Weakness is also internal factors and addresses your business only (Burrow, 2012). Opportunities- when drafting the business plan, you should list the best opportunities which you believe would change your business or a new business which you believe your business can succeed. One should always know that a weakness can be an opportunity. If the weakness in a business is fixed, quality is maintained and faster delivery to customers is achieved. The section of opportunities is always external but they rely on the internal strengths (Burrow, 2012). Threats- what is believed to be the threat to business should be listed. Some of them include the government regulations, competitors, and changes in customer attitude towards the products or services and others. Threats are from external but also they rely on internal weakness or external factors which limit your resource or strengths (Luther, 2011). Assumptions Discussion of common misconceptions relating to a marketing plan Most of the companies have misconceptions about marketing which hinder them from promoting their products and services incase of competitive market. Some of the misconceptions are as follows. â€Å"The company is too small and does not need a marking plan†- marketing plan is always the blueprint on how to market your business. Its main purpose is to outline your messages, target audience, tactics, channels, budgets and offers. Without this plan, one can confuse prospects with wasting money. Every business even the small ones need a plan so as to run effectively (Ferrell, 2008). â€Å"We know what the customers want†-your currents customers are the  best prospects and it’s very important to understand customers. What they think, why they like buying from you etc. Many marketers usually think that they know what the customer think but they might go wrong (McDonald, 2007). â€Å"We need to market only so that we can prospects, but not the customers†- as a marketer you should not assume a customer. Every customer needs to be reinforced regularly so as to continue buying from you and not the competitor. As you promote to prospects, remember to promote to customers (Pride, 2012). â€Å"Though we can’t afford, we would like to market†- many marketers make wrong assumptions about the cost of marketing especially advertising in the media. One should never rule out a certain channel because they think it’s expensive. You may find that channel you ignored you could have accessed affordably (Burrow, 2012). â€Å"We don’t have to be on the social medial†- whatever you sell, you can attract your customers. If you can’t market your products, your competitors are actively been engaged in the media (Jain, 2009). Conclusion Marketing plan plays a key role in business management. It is the core blueprint which states the company’s overall marketing efforts. Marketing plans usually draw inputs from the functions are team initiated. Marketing planning is usually a continuous process which responds to changing market conditions. Marketing plans analyzes the potential customers and products and explains what motivates them for buying. Then marketing plan also includes the nature of the competition, market size, potential price and the potential strategies for reaching the customers. This enables the organization to fine tune their products or services to attract and keep customers. Market plan identifies price points, competition and target markets. It tries to explain how the organization attracts customers through trade show participation, advertisements and new referrals. It also explains how the business will overcome the competitive problems from other businesses. References Ferrell, O. (2008). Marketing strategy. Mason, OH: Thomson South-Western. Fifield, P. (2007). Marketing strategy the difference between marketing and markets. Amsterdam McDonald, M. (2007). Marketing plans : how to prepare them, how to use them. Amsterdam Boston London: Elsevier/Butterworth-Heinemann. Luther, W. (2011). The marketing plan : how to prepare and implement it. New York: AMACOM. Jain, S. (2009). Marketing planning and strategy. Mason, Ohio: Cengage Learning. Pride, W. (2012). Marketing. Mason, Ohio: South-Western Cengage Learning. Burrow, J. (2012). Marketing. Mason, Ohio: South-Western Cengage Learning.

A Tragic Hero Frankenstein s Creation - 929 Words

Sadie Larson AP Eng. Lit. Per. 6 Mr. Perry 1 December 2014 A Tragic Hero: Frankenstein’s Creation Tragic hero’s can come in all shapes and sizes. They may appear as a villain in multiple works of literature. In the novel, Frankenstein, by Mary Shelley, the tragic hero is the creature. He is a main character whose faults led to his overall downfall. Often, the creature is misinterpreted by people to be named Frankenstein because he is such a prominent character. While the creature is able to identify the faults in mankind it is only after extreme suffering on his own part. The creature was created by a man named Victor Frankenstein, who abandoned the creature right away. The creature had to face the pain and confusion of being brought into a world full of strange sounds and vibrant colors. He had to learn the nature of the world all by himself. Because he was alone, he had to rely on his primal instincts and learn to survive by trial and error. During the time of trial and error, he went to a village. At the vil lage he suffered as well as brought on suffering to others. His appearance was so horrifying that it brought on the village’s suffering. Women fainted and men feared for their lives because the deformities of the creature made him appear like a monster. While the village suffered from fear of the creature, some villagers threw rocks and sticks at the creature as well as force fire into the creature’s path (Shelley 136). Thus, the creature also suffered. The horrorShow MoreRelatedDramatic Literature : The Tragic Hero1607 Words   |  7 Pagesprotagonist, known as the tragic hero, is driven towards their inevitable demise by a fault in their personality. This defect in character, or tragic flaw as it is most commonly known, leads the tragic hero towards a succession of poor decisions that affects not only the tragic hero, but those around them as well. 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