Contoso, Ltd Assignment Example | Topics and Well Written Essays - 750 words

Contoso, Ltd - Assignment Example An alternative to running multiple proxy servers in the firewall, which would entail the use of most effort, is by employing a relatively robust server referred to as the SOCKS server. SOCKS servers are well placed to function as the proxies for the TCP clients’ connections that function based on the socket API establishments. One of the advantages of using SOCKS is that it creates the allowance for the clients to access the servers without changing the codes if the clients, yet it is even secure just as the later (Bonaventure 2010). In this regard, despite the fact that the later approach is relatively costly, it is the most preferable. Response to part 2 There two possible cause of the problems being experienced by the Contonso firm, in where many users are unable to get IP address from the DHCP servers. One of the problems is that the IP address for the DHCP server could have been altered and that some of the clients cannot access IP address. The solution to this is to ensu re that DHCP server can only offer services to the for the network scope with the ID that corresponds with the network ID possessing the IP address. This only requires one to ensure that the IP address and the DHCP servers fall in the same network range, unless the superscopes are used (Tanenbaum, 2006). Another cause is that the DHCP clients could be located across the routers from the subnets where the DHCP servers are stationed and have been limited in receiving the addresses from the servers. The solution is for the DHCP servers to offer IP addresses to the computers of the clients on the multiple subnets and this should happen only if the separating routers function as the relaying agent of the DHCP. The problem could be resolved by first configuring the DHCP/BOOTP relay agent on the subnets of the clients in some cases, the relay networks could be positioned on the routers or on the NT server computers, Windows  2000 Server computers and the DHCP Relay Agent components. At t he DHCP regions, one may make some adjustments in the configurations to match the address of the network across the router where the clients are stationed. A point should be noted for the masks of the subnets to match the requirements of the remote subnets pr use a default gateway. Response to Part 3 One of the alternatives that could be utilized is the cable connectivity. The broadband cable is often provided by the cable TV provider. This would be suitable in this case. However, the cable Internet connection speed varies based on the number of users on the services, implying that during peak times, the implications can be particularly serious. Within the same geographical area, the broadband users often share the connection bandwidths, which continuously reduce with the increase in the number of users on the network. In this regard, the cost-effectiveness of the cable connection would be dependent upon the number of users in the geographical area. Another alternative is the fiber- optic. This is one of the products of the latest developments and provides internet connectivity with the fastest rating. This form of internet connectivity is limited in the sense that the sense that it is still in its initial phases of development and its availability in certain areas is still limited. Moreover, the process of laying down the fiber optic cable is as involving as time consuming and costly. In the regions that the fiber optic cable connectivity has been made available, the costs of its services do not significantly differ from the cable and DSL

Case Study Research Paper Example | Topics and Well Written Essays - 1500 words

Case Study - Research Paper Example Much of the revenues are derived from advertising thus AdSense and AdWords are clearly designed to display advertisements which are relevant to the content included in each web page. Google has utilized an innovative advertising strategy by placing advertisements on the websites which contain the related advertisements. Current strategy of the Google Corporation Introduction The company registered $ 10.6 billion in revenues in the financial year ending 2011 which was a 24 percent increase from the previous year. AdSense sales rose by 20 percent while the number of pay per clicks increased by 39 percent. Google + product registered 130 million users while the earnings before taxes were $ 3. 4 billion. The earnings per share also increased by $ 1.71 to $ 8.75 which was 24 percent growth while the taxation costs reduced by mere 6 percent. The company has high growth potential but needs to diversify revenue streams like the pending acquisition of Motorola at $ 12.5 billion (Hill & Jones, 2012). Current Google business strategy Google success can also be attributed to its superior search technology and e-mail service which contains massive storage space that has attracted many customers from Yahoo and Hotmail. The company which started as just a smart algorithm has developed an unique business model with winning applications such as Google video, Google maps, Gmail, and Google Earth which have challenged previous market leaders such as Yahoo, Excite, and Microsoft. At inception, the mission of Google was to organize the world’s information and make it universally acceptable and useful. The company is no doubt one of the fastest growing technology companies in the world. The company has gained success by providing relevant search results and also related advertisements on each webpage (Hill & Jones, 2012). Google IS supports the business strategic activities through innovations and allowing the customers to download and edit their software. Google has differen tiated its search engine by utilizing a patented PageRank system. The company consistently restructures its PageRank algorithm in order to meet the changing customer needs. Google AdWords product is specialized for the advertisers who want to reach out to a certain market segment in an efficient manner. The advertisers have the opportunity of managing volumes of online advertising accounts which an upfront payment. Google emphasizes on creativity of employees whereby employees devote a certain percentage of their time in new and innovative projects. The company has partnered with Open Handset Alliance in the development of Android mobile software which many mobile device firms use to create applications. Google Chrome OS is also another open source software and Web browser which runs in several platforms like Windows, Linux and Mac (Hill & Jones, 2012). Google has also pursued a market niche targeting strategy. The company has segmented its market in to either middle sized businesse s and large corporations. The company has diversified in to the mobile device industry by establishing alliances and partnerships with other companies to develop mobile device applications that increase customer traffic to its web pages (Hill & Jones, 2012). Another current generic strategy which Google is currently utilizing is